Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.
1. YOUR BREEDING PROGRAM WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your breeding program and you as a breeder will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. Since most breeders are home-based businesses, this is particularly beneficial since you do not have a store front to promote your breeding program and puppies.
2. A WEBSITE SAVES YOU MONEY
As a breeder you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $25.00 a month and, in some cases, as little as $13.00. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online date book or photo album, or even your referral list. It is much easier and quicker to update information about your puppies, litters due, past puppies, or what puppy buyers think of their new puppy. It would be way to expensive to print and mail the above to each and every customer or potential customer. A website is making it an effective way of letting your customers know about the arrival of new litters, when a waiting list is open, when a litter is due, Unlike print ads which quickly become outdated, your website can provide current information and any news.
4. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your information and puppies when your mot available. With today’s busy life styles, this is a great getting to know us point before making the decision on buying/adopting a puppy.
5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
When your information is on line, people from all over the US and Canada can find out about you and your breeding program. If they like what they see and read they will be interested in talking to you about your dogs / puppies. This would NOT be the case if you did not have a website. A website opens up another avenue in placing your puppies.
6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE BREEDING PROGRAM
By including a portfolio or image gallery, as well as testimonials about your dogs, puppies, vet reference, show titles or any other thing that makes you stand out allows you can demonstrate what makes your puppies unique.
7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online home you can provide lots of information about your breeding practices, dogs, and puppies. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
8. IT IMPROVES CUSTOMER SERVICE
By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website
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